commercial acting


The Art Of Acting In A Television Commercial

How To Make 30 Seconds Work For You!

Get More Callbacks!  Book More Commercials!

Terry Berland’s Commercial Acting Workshop can increase your callback and booking rates using a unique technique based on the same solid elements it takes to make an actor’s audition stand out in a film or television short scene.

You will walk out of Terry Berland’s Commercial Acting Workshop with a confident, honest, open performance that will be noticed.

Commercial Acting Workshop Details


This fun commercial acting technique workshop is packed full of information, building a strong foundational base to support layers of choices, resulting in a complex performance that appears simple and seamless. Participants will be able to create a performance in 30 seconds that is specific and will stand out.

This workshop is designed to free you to have fun, to trust, gain confidence and enable you to create fully within the small time and space you are given to audition for a television commercial.


This workshop is designed for both beginners and advanced. The highest level of information is given to you which is designed for individual growth, bringing you step by step to your highest potential.


Through learning how to utilize space, beats and moments, you will know how to reveal who you are and how you feel in a very short amount of time and in a very small space. You will have control of your audition and be able to apply your unique personality to any given situation.


The creative team is looking for a personality that will make their characters come to life. By week two, Terry will identify the characteristics of YOUR personality that will pinpoint your branding. As every person is different, being able to reveal your particular personality in any given situation will be your strongest asset.


You will learn simple ways to analyze copy and apply proper choices. We start with strong foundational copy and move on to scripts with unexpected structure.


Each workshop session has an improv exercise based on traditional improv skills, where you will learn the particular differences for the commercial venue. Your improv muscle will be stretched to enable fast thinking, eliminate self-criticism while gaining comfort, and create an environment that results in a connected performance.


Every exercise is performed on camera. After your first performance, notes are given to you that will move you past your stumbling blocks. You then are directed through subsequent performances bringing you to your next level. The critiquing is individual, focusing on your strengths.


All five weeks are taught by Terry Berland. On week six, there is an agent educational networking evening.


One commercial agent is invited for an educational networking evening. Talent will be given information about the business from an agent’s perspective. There will be a Q and A period, followed by constructive commercial acting notes of how to give a good audition.


Any participant is eligible for a free agent networking evening any time they are offered. Free agent networking evenings are announced through Berland Casting’s newsletter. (Eligibility is dependent on space available on a first-come, first-served basis).


You may cancel your Actor Instruction Agreement within 10 business days of the Agreement (the day you signed up and paid) or within 10 business days of your first class, whichever is later. If you wish to cancel within those time periods, you must notify Terry Berland Casting Workshops in writing via e mail ([email protected]) or with the cancellation form provided  If you cancel the Agreement in the time period permitted under California law, Terry Berland Casting Workshops will provide the full refund within 10 business days of the receipt of your written request. After ten days, cancellation is prohibited.


A participant who misses a session can make up as many sessions as they have missed during another cycle, free of charge, from one year of the missed date.


At the end of the workshop, you will be able to give a very specific, connected performance, unique unto yourself, with no limits, all in 30 seconds.

More Workshops

“The very first week after finishing Terry’s class, I got a call back. Terry’s class gives more than just the standard and the obvious. It teaches growth and development of an actor’s creativity. It identifies special, unique strengths that each individual actor, can emphasize and personally capitalize on to get more callbacks and bookings.”

Lyn Lewis


Terry Berland Casting is bonded with Sure Tec Insurance Company (#5090690) as required by California Labor Law. This is A class/workshop/showcase and is NOT a job interview or audition or representation opportunity WHATSOEVER. The presence of any teacher, casting director/associate, agent or manager is neither a guarantee nor a promise of employment or representation. It is 100% NOT an audition or employment/representation opportunity. The intent of the class/workshop/showcase is solely educational, a learning and networking experience. When the class/workshop/showcase is over, the teacher/casting director/casting associate/talent agent/talent manager (whichever is applicable) attending this workshop will NOT be taking home nor be given access to your headshot, resume, business card, DVD or any other of your promotional materials; instead, these materials will be used during the class/workshop/showcase ONLY, and will be returned to the actors at the conclusion of the class/workshop/showcase.