commercial acting


The Art Of Acting In A Television Commercial

How To Make 30 Seconds Work For You!

Get More Callbacks!  Book More Commercials!

Terry Berland’s Commercial Acting Workshop can increase your callback and booking rates using a unique technique based on the same solid elements it takes to make an actor’s audition stand out in a film or television short scene.

You will also learn up-to-the-minute techniques for self-tapes that stand out.

You will walk out of Terry Berland’s Commercial Acting Workshop with a confident, honest, open performance that will be noticed.


5 Week Commercial Acting Workshop


This fun commercial acting technique workshop is packed full of information, building a strong foundational base to support layers of choices, resulting in a complex performance that appears simple and seamless. Participants will be able to create a performance in 30 seconds that is specific and will stand out.


This workshop is designed for both beginners and advanced. The highest level of information is given to you which is designed for individual growth, bringing you step by step to your highest potential.

This workshop is designed to free you to have fun, to trust, gain confidence and enable you to create fully within the small time and space you are given to audition for a television commercial.


Through learning how to utilize space, beats and moments, you will know how to reveal who you are and how you feel in a very short amount of time and in a very small space. You will have control of your audition and be able to apply your unique personality to any given situation.


The creative team is looking for a personality that will make their characters come to life. By week two, Terry will identify the characteristics of YOUR personality that will pinpoint your branding. As every person is different, being able to reveal your particular personality in any given situation will be your strongest asset.


You will learn simple ways to analyze copy and apply proper choices. We start with strong foundational copy and move on to scripts with unexpected structure.


Each workshop session has an improv exercise based on traditional improv skills, where you will learn the particular differences for the commercial venue. Your improv muscle will be stretched to enable fast thinking, eliminate self-criticism while gaining comfort, and create an environment that results in a connected performance.


Every exercise is performed on camera. After your first performance, notes are given to you that will move you past your stumbling blocks. You then are directed through subsequent performances bringing you to your next level. The critiquing is individual, focusing on your strengths.


All four weeks are taught by Terry Berland. On week five, there may be an agent guest for an agent educational evening.


Any participant is eligible for a free agent networking evening any time they are offered. Free agent networking evenings are announced through Berland Casting’s newsletter. (Eligibility is dependent on space available on a first-come, first-served basis).


You may cancel your Actor Instruction Agreement within 10 business days of the Agreement (the day you signed up and paid) or within 10 business days of your first class, whichever is later. If you wish to cancel within those time periods, you must notify Terry Berland Workshops in writing via email ([email protected]). If you cancel the Agreement in the time period permitted, Terry Berland Workshops will provide the full refund (minus classes already attended) within 10 business days of the receipt of your written request. After the ten day period stated above, a cancellation refund is prohibited.


A participant who misses a session can make up as many sessions as they have missed during another cycle, free of charge, from one year of the missed date.


At the end of the workshop, you will be able to give a very specific, connected performance, unique unto yourself, with no limits, all in 30 seconds.

Frequently Asked Questions

Why are Terry Berland Commercial Acting Workshops online?

The workshops are designed to prepare you for the reality of working in the business. And commercial first auditions are almost always self-taped.

What does a self-taped audition mean?

The actor is given instructions and a script and asked to tape themselves and then submit the audition to the casting director.

What does a talent need to know to submit a good self-taped audition?

The actor needs good lighting and a way to video themselves with good quality and know how to label and download their submission and send them properly to the casting director.

They also need to know how to audition in the self-taped venue.

How do Terry Berland’s Commercial Acting Online Virtual Workshops help actors?

This online virtual workshop prepares the actor for the most up-to-the-minute way of auditioning.

In Terry Berland’s Commercial Acting online workshop the talent will get feedback and guidance for the best lighting and filming, including framing and taking direction. Understanding the lingo the casting director uses in the direction is very important. Not following directions properly can cause you to lose a chance for your audition to be considered.

The actual audition process is simulated each week. Each week the talent is sent a script and directions. Their performance will be critiqued and will be brought to their next level.

What is the goal of Terry Berland’s Commercial Acting Virtual Online Workshops?

The goal is to become confident and bring out your authentic personality both online and in person at live commercial auditions.

More Workshops

As a result of Terry Berland’s Commercial Acting Workshop I met my fantastic talent agent. Since taking the workshop in 2015, I’ve booked 50+ commercials and most recently a recurring animation series. If you’re looking to break into the business, or advance your career, Terry Berland Workshops should be your first stop.

Oscar Balderrama


Terry Berland Casting is bonded with Sure Tec Insurance Company (#5090690) as required by California Labor Law. This is A class/workshop/showcase and is NOT a job interview or audition or representation opportunity WHATSOEVER. The presence of any teacher, casting director/associate, agent or manager is neither a guarantee nor a promise of employment or representation. It is 100% NOT an audition or employment/representation opportunity. The intent of the class/workshop/showcase is solely educational, a learning and networking experience. When the class/workshop/showcase is over, the teacher/casting director/casting associate/talent agent/talent manager (whichever is applicable) attending this workshop will NOT be taking home nor be given access to your headshot, resume, business card, DVD or any other of your promotional materials; instead, these materials will be used during the class/workshop/showcase ONLY, and will be returned to the actors at the conclusion of the class/workshop/showcase.