Commercial Acting
Why are Terry Berland Commercial Acting Workshops online?

The workshops are designed to prepare you for the reality of working in the business. And commercial first auditions are almost always self-taped.

What does a self-taped audition mean?

The actor is given instructions and a script and asked to tape themselves and then submit the audition to the casting director.

What does a talent need to know to submit a good self-taped audition?

The actor needs good lighting and a way to video themselves with good quality and know how to label and download their submission and send them properly to the casting director.

They also need to know how to audition in the self-taped venue.

How do Terry Berland’s Commercial Acting Online Virtual Workshops help actors?

This online virtual workshop prepares the actor for the most up-to-the-minute way of auditioning.

In Terry Berland’s Commercial Acting online workshop the talent will get feedback and guidance for the best lighting and filming, including framing and taking direction. Understanding the lingo the casting director uses in the direction is very important. Not following directions properly can cause you to lose a chance for your audition to be considered.

The actual audition process is simulated each week. Each week the talent is sent a script and directions. Their performance will be critiqued and will be brought to their next level.

What is the goal of Terry Berland’s Commercial Acting Virtual Online Workshops?

The goal is to become confident and bring out your authentic personality both online and in person at live commercial auditions.

Why are VoicePrint West classes online?

VoicePrint West VO classes are online for a better learning experience. The everyday life of a voice-over actor is self-taping and sending their home read auditions back to casting or production.

How does the process of self-taping and home reads work?

The casting director (or production) sends the actor a script and directions. The talent then has to record it at home with good sound quality and send it back to casting or production.

There are little to none in-person auditions happening in the voice-over industry.

What happens at a booking?

Sometimes the talent is invited to record at a local studio and other times they again record from home with the creatives virtually online.

How do I know what equipment to use?

Part of VoicePrint West training is educating you on equipment. Another good thing about VoicePrint West workshops being online is that as you are learning your sound quality is being checked out. You are right there working with your equipment that you will be auditioning with.


Terry Berland is an award-winning casting director based in Los Angeles, where she casts on-camera commercial, voice-over, animation, games, hosting, theatre, film and television projects. Her casting career spans more than 25 years and has earned her casting awards that include Clio, The Houston International Film Festival, Art Director’s Club, Addy, and the International Film and Television Festival.

Terry’s educating, teaching, and coaching talent started over twenty years ago and evolves with current trends. Her deep understanding of the art of acting in a television commercial is based on her formative years casting inside New York ad agencies, where she was promoted to Head of Casting at the third largest ad agency in the world, BBDO/Worldwide. She has previously been on the adjunct faculty at AMDA and the Lee Strasberg Institute/ NY.

Terry’s teaching around the country has been a leading factor in the trend of performance being real, truthful and connected. Her understanding of talent’s needs led her to write the book “Breaking Into Commercials”, which is the number one go-to book in the industry.Terry is known for casting legions of commercials throughout the years that have given countless actors work in ad campaigns including Apple, Taco Bell (voice of the Chihuahua), VW, Nike, Old Navy, Kraft Macaroni and Cheese, Discover Card, Pepsi, BudTV, Comcast, Nissan, Red Bull and Burger King, to name a few.

Terry’s greatest pleasure is to support talent in their success.

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“Terry is a wonderful teacher who knows how to peel away what is getting in the way of you being you in the audition room. Everyone is given individual coaching and enough practice to leave energized every week.”

Brian Andries


Terry Berland Casting is bonded with Sure Tec Insurance Company (#5090690) as required by California Labor Law. This is A class/workshop/showcase and is NOT a job interview or audition or representation opportunity WHATSOEVER. The presence of any teacher, casting director/associate, agent or manager is neither a guarantee nor a promise of employment or representation. It is 100% NOT an audition or employment/representation opportunity. The intent of the class/workshop/showcase is solely educational, a learning and networking experience. When the class/workshop/showcase is over, the teacher/casting director/casting associate/talent agent/talent manager (whichever is applicable) attending this workshop will NOT be taking home nor be given access to your headshot, resume, business card, DVD or any other of your promotional materials; instead, these materials will be used during the class/workshop/showcase ONLY, and will be returned to the actors at the conclusion of the class/workshop/showcase.