How to Analyze Voiceover Copy

How to Analyze Voiceover Copy

Written for Casting Networks News by Terry Berland @berlandcasting. As a casting director, I communicate directly with the ad agency’s creative team: the decision-makers responsible for booking talent. This team determines the style of read they’re looking for and...
How to Successfully Break Into Voiceover

How to Successfully Break Into Voiceover

Written by Terry Berland @berlandcasting for Backstage Industry Expert Advice. Photo Source: Photo Contributor Friends Stock / Shutterstock.com I am a casting director who has cast both on-camera and voiceover commercials from the very beginning, even when it was...
Eight Nuggets for Voiceover Success

Eight Nuggets for Voiceover Success

Written for Casting Networks News by Terry Berland @berlandcasting. Photo source: Shutterstock.com Voiceover opportunities are available now, as never before. Here are eight nuggets to help you become a successful working voiceover artist. The Most Important Thing Is...
What VO Actors Need To Understand About Spot + Voice Branding 

What VO Actors Need To Understand About Spot + Voice Branding 

Written by Terry Berland @berlandcasting for Backstage Industry Expert Advice. Photo Source: Photo by Jonathan Velasquez on Unsplash. After auditioning and casting thousands of voiceover talent, I gave a lot of thought to what makes a VO actor able to give great...
A Casting Director’s 4 Tips for Voiceover Home Reads

A Casting Director’s 4 Tips for Voiceover Home Reads

Written by Terry Berland @berlandcasting for Backstage Industry Expert Advice. Although I love everything about Amazon’s series “The Marvelous Mrs. Maisel,” I realized recently that it was the seventh episode in the third season that amusingly piqued my interest more...