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Commercial Acting
Pivoting From Acting Knowledge to Gut Decisions
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: New Africa / Shutterstock.com As a working actor, naturally, you take acting classes to master...
What Do Commercial Actors Have in Common With Celebrities?
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: KOTOIMAGES / Shutterstock.com Recently I had the privilege of attending several FYC (For Your...
How Do You Make a Commercial Performance Stand Out?
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Grusho Anna / Shutterstock.com “How do I make a commercial performance stand out?” This question...
Local Hire Explained: Why It’s Important and How to Avoid Complications
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Matej Kastelic / Shutterstock.com There has been an interesting and dangerous trend in...
The Proper Protocol of the What, When and Why’s of Getting Your Agent Involved in Self Submissions
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Cast Of Thousands / Shutterstock.com As a talent you should of course have an understanding with...
How To Use 2022 To Create A Fulfilling 2023
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Ground Picture / Shutterstock.com There is no better time of the year than now to reflect,...
What Defines A Working Actor?
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Shutterstock.com I’ve been casting for many years and I happily realize that popular opinion has...
How Social Media Can Help Your Acting Career…and It’s Not About Numbers
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Rawpixel.com / Shutterstock.com I know that social media is important for actors, but I was...
Why Self Taped Auditions Are Good for Commercial Actors
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: M-Production/Shutterstock.com. Self taping auditions have caused a seismic shift in commercial...
How to Not Compromise the Commercial Acting Industry
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Lightfield Studios/Shutterstock.com. With a lot of non-union commercials being produced, a lack...
6 Ways To Plan For Acting Career Longevity
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: Lightfield Studios/Shutterstock.com. This past year and a half certainly brought to the...
Insider Insight Into Running a Virtual Casting Session
Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: GaudiLab/Shutterstock.com. Most commercial casting sessions are done virtually now as opposed to...
What It’s Like To Audition, Book And Shoot A Commercial In The Current Environment
Written for Casting Networks News by Terry Berland @berlandcasting. Commercial creative teams took only about three days after the stay-at-home order to adjust commercials to...
First Impressions In The Casting Room Can Make Or Break Your Audition
Written for Casting Networks News by Terry Berland @berlandcasting. The first moments you walk into a casting room can make or break your audition. The best way to enter the...
Improv Is Driving Actors Out Of Their Minds
Written for Casting Networks News by Terry Berland @berlandcasting. Contrary to traditional belief, an actor getting out of their own mind is a good thing. The mind of an actor...
The Importance Of Body Language In A Commercial Audition
Written for Casting Networks News by Terry Berland @berlandcasting. Body language can make or break a commercial audition. If you think that body language isn’t important in a...
How To Impress A Casting Director
Written for Casting Networks News by Terry Berland @berlandcasting. The casting director is hired to bring in a select number of actors to audition for specific roles so that an...
Why Are Commercial Auditions So Last Minute?
Written for Casting Networks News by Terry Berland @berlandcasting. Everything about commercials is fast. After all, an entire story is told in a minute or less. The shoots are...
The Power You Have As An Actor
Written for The Networker by Terry Berland @berlandcasting. Since you are the seller, and not the buyer, you have to find a way to stay positive. You may think you are in a less...
Commercial And Theatrical Auditions: Similarities And Differences And How To Master Both
Written for The Networker by Terry Berland @berlandcasting. It is the goal of working actors to be invited to multiple auditions for both commercial and theatrical (film and...
Where To Find Inspiration For A Fulfilling Acting Career
Written for Casting Networks News by Terry Berland @berlandcasting. (Photo Credit: Shutterstock) Acting is a fickle business with no job security or guarantees. The desire to...
Who Are The Commercial Booking Decision-Makers?
Written for The Networker by Terry Berland @berlandcasting. As an actor, the casting director is the one obvious person on the front line whose attention you’re striving to get....
Six Tips For Nailing Your Audition In Under A Minute
Written for The Networker by Terry Berland @berlandcasting. It’s quite a feat to deliver an unforgettable audition in under a minute, but that’s exactly what you have to do in a...
Understanding Commercial Regulations Is Good For Your Long-Term Career
Written for The Networker by Terry Berland @berlandcasting. (Photo Credit: Shutterbug) The actor union SAG-AFTRA was started, and exists, to protect actors from being taken...
What Is A Casting Director Looking For?
Written for The Networker by Terry Berland @berlandcasting. I like reading blogs about the industry. I wish I had time to read them all. A blog that comes up on occasion, not...
How To Turn A Bad Audition Partner Into A Good Audition Experience
Written for The Networker by Terry Berland @berlandcasting. It is a given if you have a good audition partner that you have a good audition experience and you walk out of the...
Relationships Between Talent, Casting Directors, Agents And Managers
Written for The Networker by Terry Berland @berlandcasting. Living in the age of on-line and self-submissions, self-taping, and massive competition, in the commercial acting...
What You Should Focus On To Get The Job
Written for The Networker by Terry Berland @berlandcasting. The one thing you should not focus on is booking the job. What you should focus on is being present. If you are not...
How Your Casting Profile Can Get You An Audition (Or Not)
Written for The Networker by Terry Berland @berlandcasting. There are certain things I would never chose to write about because they are trite, and I assume everyone knows the...
One Surprising Element That Can Calm Your Nerves
Written for The Networker by Terry Berland @berlandcasting. I’m going to start out with ways to calm your nerves that you have all heard before. One element that can get rid of...
The One Question You Shouldn’t Be Asking Is “What Do They Want?”
Written for The Networker by Terry Berland @berlandcasting. Don’t Look For A Cookie Cutter To Shape Your Audition. The other day I was in the reception area of a project I was...
Five Reasons Why You May Not Book After A Great Audition
Written for The Networker by Terry Berland @berlandcasting. A really good audition makes the casting director, the producer, and the director really happy. You gave a good...
Seven Things That Make An Actor Successful (that you can’t learn in class)
Written for The Networker by Terry Berland @berlandcasting. Welcome to the start of 2018. It’s that time of year. You are refreshed and pumped up, renewed and ready to start...
What Part Can Social Media Play In Your Career?
Written for The Networker by Terry Berland @berlandcasting. Social media is a way of life and should not, and cannot be avoided. It’s worth looking at the pros and cons of...
Eleven Ways Not To Sabotage Yourself
Written for The Networker by Terry Berland @berlandcasting. The acting business is based on so many variables that you don’t have control over. The good news is there are many...
Law Of Attraction For Actors
Written for Casting Networks News by Terry Berland @berlandcasting. I declare this month Law Of Attraction month for you! As an actor you want to attract the opportunities and...
Ten Factors Of Trust Casting Directors Depend On From Actors
Written for Casting Networks News by Terry Berland @berlandcasting. There is a huge trust factor that the commercial business is run on. If talent does not come through on their...
The Competitive Edge: To Understand Luck is to Eliminate Stress
Written for Casting Networks News by Terry Berland @berlandcasting. You’ve done all the things you can to have command and control over your career. You are a solid...
Six Elements To Transition Your Commercial Acting Career Into A Television Career
Written for Casting Networks News by Terry Berland @berlandcasting. KNOW WHO YOU ARE, ENCOMPASS THE CHARACTER YOU WANT TO PLAY, AND TARGET THE SHOWS THAT HAVE YOUR TYPE OF...
The Power Of Improv
Written for Casting Networks News by Terry Berland @berlandcasting. For many years I went to improv shows to be entertained, laugh, and discover the work of clever,...
What Do Hamilton and Commercials Have In Common?
Written for Casting Networks News by Terry Berland @berlandcasting. “The Room Where It Happens.” Everyone wants to be in the room where it happens, and in the acting world, it’s...
Beware the Spokesperson Read
Written for Casting Networks News by Terry Berland @berlandcasting. For every part you audition for, you have to make choices to give personality to the character. It is a known...
The Most Powerful Weapon You Have Going For You
Written for Casting Networks News by Terry Berland @berlandcasting. When I am a guest at an informational event for actors, the questions are inevitably geared towards all kinds...
7 Steps To Make A Difference In Your Career
Written for Casting Networks News by Terry Berland @berlandcasting. There are certain things I don’t write about because I think the information is too elementary, but throughout...
Find a Workshop
“The first commercial acting class I ever took was with Terry Berland, and I was so lucky to have found such a great class on my first try! I learned tools, like how to utilize improv in the audition room, that not only have helped me book commercial auditions, but theatrical ones as well.”
DISCLAIMER
Terry Berland Casting is bonded with Sure Tec Insurance Company (#5090690) as required by California Labor Law. This is A class/workshop/showcase and is NOT a job interview or audition or representation opportunity WHATSOEVER. The presence of any teacher, casting director/associate, agent or manager is neither a guarantee nor a promise of employment or representation. It is 100% NOT an audition or employment/representation opportunity. The intent of the class/workshop/showcase is solely educational, a learning and networking experience. When the class/workshop/showcase is over, the teacher/casting director/casting associate/talent agent/talent manager (whichever is applicable) attending this workshop will NOT be taking home nor be given access to your headshot, resume, business card, DVD or any other of your promotional materials; instead, these materials will be used during the class/workshop/showcase ONLY, and will be returned to the actors at the conclusion of the class/workshop/showcase.