The Challenges and Complexities of Pursuing an Acting Career

The Challenges and Complexities of Pursuing an Acting Career

Written for Casting Networks News by Terry Berland @berlandcasting. Did you know what you were getting into when you decided you wanted to be an actor? At the most basic level and simplest of terms, I venture to guess you thought being an actor meant majoring in...
Why Do Casting Directors Consider So Many Options?

Why Do Casting Directors Consider So Many Options?

Written for Casting Networks News by Terry Berland @berlandcasting. Recently I posted on social media that I was casting a package of voice over spots with many roles and was in the midst of reviewing almost a thousand submissions. If this was for an on camera...
Why Do Casting Directors Consider So Many Options?

Why Do Casting Directors Consider So Many Options?

Written for Casting Networks News by Terry Berland @berlandcasting. Recently I posted on social media that I was casting a package of voice over spots with many roles and was in the midst of reviewing almost a thousand submissions. If this was for an on camera...
How to Analyze Voiceover Copy

How to Analyze Voiceover Copy

Written for Casting Networks News by Terry Berland @berlandcasting. As a casting director, I communicate directly with the ad agency’s creative team: the decision-makers responsible for booking talent. This team determines the style of read they’re looking for and...
Tips for Planning a Successful Year

Tips for Planning a Successful Year

Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: PeopleImages.com – Yuri A / shutterstock.com I like to compare your career to a long-distance run. It’s about strategy and energy management. Runners choose to sprint or increase their...