Why Do Casting Directors Consider So Many Options?

Why Do Casting Directors Consider So Many Options?

Written for Casting Networks News by Terry Berland @berlandcasting. Recently I posted on social media that I was casting a package of voice over spots with many roles and was in the midst of reviewing almost a thousand submissions. If this was for an on camera...
Why Do Casting Directors Consider So Many Options?

Why Do Casting Directors Consider So Many Options?

Written for Casting Networks News by Terry Berland @berlandcasting. Recently I posted on social media that I was casting a package of voice over spots with many roles and was in the midst of reviewing almost a thousand submissions. If this was for an on camera...
How to Analyze Voiceover Copy

How to Analyze Voiceover Copy

Written for Casting Networks News by Terry Berland @berlandcasting. As a casting director, I communicate directly with the ad agency’s creative team: the decision-makers responsible for booking talent. This team determines the style of read they’re looking for and...
Tips for Planning a Successful Year

Tips for Planning a Successful Year

Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: PeopleImages.com – Yuri A / shutterstock.com I like to compare your career to a long-distance run. It’s about strategy and energy management. Runners choose to sprint or increase their...
Pivoting From Acting Knowledge to Gut Decisions

Pivoting From Acting Knowledge to Gut Decisions

Written for Casting Networks News by Terry Berland @berlandcasting. Photo credit: New Africa / Shutterstock.com As a working actor, naturally, you take acting classes to master the skills needed for the venues where you’re currently auditioning — and where you’d like...